All Category Archives
Applying Creativity and Ingenuity to the Messaging Systems that Increase Consumer Awareness of Lottery
PRESENTED at LOTTERY EXPO NASHVILLE 2023
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Gregg Edgar, Senior Lottery Consultant, Pro-Lite
How the COVID Pandemic Created the World’s First Lottery-Only Aggregator
PRESENTED at LOTTERY EXPO NASHVILLE 2023
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Brad Cummings, Founder & Chief Executive Officer, EQL Games
A Conversation with Rebecca Paul, CEO of Tennessee Education Lottery and Lorne Weil, Executive Chairman of Inspired Entertainment & Former Chairman and CEO of Scientific Games
PRESENTED at LOTTERY EXPO NASHVILLE 2023
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Rebecca Paul, CEO of Tennessee Education Lottery and President of WLA
Lorne Weil, Executive Chairman of Inspired Entertainment & Former Chairman and CEO of Scientific Games
Next generation gaming: Unlocking the power of the personalized eInstant player experience
PRESENTED at LOTTERY EXPO NASHVILLE 2023
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Joni Hovi, Senior Vice President, Customers and Marketing, Fennica Gaming
Increasing Opt-in for Data & Player Acquisition
PRESENTED at LOTTERY EXPO NASHVILLE 2023
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Don Silberstein, Senior Vice President, Strategic Marketing and Business Development
SCA Promotions
Unleash Your True iLottery Potential
PRESENTED at LOTTERY EXPO NASHVILLE 2023
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Chris Shaban, EVP Global Business & Customer Development, Neogames
Rob Wesley, VP North American Customer Development, Neogames
WATCH Doug Pollard, POLLARD BANKNOTE
Click here to WATCH Doug Pollard, Co-CEO POLLARD BANKNOTE
Recorded LIVE at the European Lottery Congress 2023, ŠIBENIK, CROATIA The Croatian Lottery (Hrvatska Lutrija) June 2023
WATCH Nadene Beyerbach, CARMANAH SIGNS
Click here to WATCH Nadene Beyerbach, CARMANAH SIGNS
Recorded LIVE at the European Lottery Congress 2023, ŠIBENIK, CROATIA The Croatian Lottery (Hrvatska Lutrija) June 2023
WATCH Moti Malul, CEO, NEOGAMES
Click here to WATCH Moti Malul, CEO, NEOGAMES
Recorded LIVE at the European Lottery Congress 2023, ŠIBENIK, CROATIA The Croatian Lottery (Hrvatska Lutrija) June 2023
WATCH Simon Butler, CEO and founder ABACUS LOTTERY SOLUTION
Click here to WATCH Simon Butler, CEO and founder ABACUS LOTTERY SOLUTION
Recorded LIVE at the European Lottery Congress 2023, ŠIBENIK, CROATIA The Croatian Lottery (Hrvatska Lutrija) June 2023
Focus on Instants at Retail. Applying the most progressive strategies for driving Instants Sales at Land-Based Stores
Moderator: Mark Michalko, Executive Director, North Carolina Lottery
PRESENTED at SMART-TECH MIAMI 2023
Focus on Instants at Retail. Applying the most progressive strategies for driving Instants Sales at Land-Based Stores
Moderator: Mark Michalko, Executive Director, North Carolina Lottery
Matt Isaac, Senior Director Lottery Marketing, Pollard Banknote
Jeremy Kyzer, Vice President Sales, Scientific Games
Ryan Mindell, Deputy Executive Director, Texas Lottery
Randy Spielman, Deputy Executive Director of Product Development and Digital Gaming, North Carolina Lottery
Tom Seaver, Director, Colorado Lottery
eInstant Best Practices – 2023 Edition - Jason Lisiecki, Vice President North America, Instant Win Gaming (IWG)
PRESENTED at SMART-TECH MIAMI 2023
WILL Session (Women’s Initiative in Lottery Leadership) Moderator: Rebecca Paul, President and CEO, Tennessee Education Lottery Corporation; President of the World Lottery Association (WLA)
PRESENTED at SMART-TECH MIAMI 2023 -
Vivian Abdelmessih, Member of the Board of Directors, Scientific Games With a career in global corporate and investment banking
Rose Hudson, President & CEO, Louisiana Lottery Corporation
Maria Pinelli, Member of the Board of Directors, IGT
Wanda Young Wilson, Member of the Board of Directors of Bally’s
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The Secret Sauce: Key Ingredients to Experiential Marketing - Merrill Fullerton, Account Director, Alchemy3
PRESENTED at SMART-TECH MIAMI 2023
Game on: The fight for the right to make lottery games available online Scott Bowen, Government Affairs Specialist, Neogames
PRESENTED at SMART-TECH MIAMI 2023
The Future of Retail Digitization Chris Chrisostomidis, Vice President Platforms & Sportbook, INTRALOT
PRESENTED at SMART-TECH MIAMI 2023
A Timely Refresh Derek Gwaltney, Founder & CEO, Atlas Experiences
PRESENTED at SMART-TECH MIAMI 2023
Panel Discussion: Moving the Needle Now; Maximizing Short-Term Results
Panel Discussion: Moving the Needle Now; Maximizing Short-Term Results
We can’t control jackpot rolls and economic trends. So, what are the levers we can control? Let’s talk rubber-hits-road issues (like promotional, marketing, sales and distribution and game development strategies) that make a difference to sales right now. How might Lottery’s efforts and resources be channeled for maximum impact and ROI, producing optimal outcomes/results, and driving sales today and this quarter? How do macro-economic and consumer-spending trends affect lottery player-ship? How do inflation, higher gasoline prices, or economic hardship in general affect lottery spend?
Moderator: Ryan Mindell, Deputy Executive Director, Texas Lottery
Panelists:
James Carey, Executive Director, New Jersey Lottery
Max Goldstein, Vice President Sales – Americas, Carmanah Signs
Gary Grief, Executive Director, Texas Lottery
Sarah Taylor, Executive Director, Hoosier Lottery
Brad Thompson, Vice President Sales & Marketing, Pollard Banknote
Panel Discussion: Creating Alignment of Mission, Purpose, and Action
Moderator: Rebecca Paul, President and Chief Executive Officer, Tennessee Education Lottery Corporation; President of the World Lottery Association (WLA)
Panelists:
Jay Gendron, Chief Operating Officer Global Lottery, IGT
Lynne Roiter, Secretary General, World Lottery Association; former CEO of Loto-Québec
John Schulz, President, Americas and Global Instant Products, Scientific Games
Matt Strawn, President and Chief Executive Officer, Iowa Lottery
Lorne Weil, Executive Chairman, Inspired Entertainment
Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote
Panel Discussion: Customer Relationship Management (CRM)
"Digital Lottery" (Players Clubs, Loyalty Programs, Second-Chance programs, digital apps and digital strategies) provides the tools that engage the players in the ongoing interactive relationship that moves us from mass-market-segmentation to micro-targeting to forging the one-to-one relationship that is the future of consumer-facing businesses. Customer Relationship Management (CRM) is the framework that focuses those efforts onto the consumer – not just integrating but harmonizing the variety of "Digital Lottery" initiatives and tools into a holistic/synergistic strategy. The next generation discussion revolves less around “channels, media, and platforms” and more around the customer, as CRM moves us from the product-driven world of the past to the customer-driven world of the future.
Moderator:
Gretchen Corbin, President & Chief Executive Officer, Georgia Lottery Corporation
Panelists:
Marcus Glasper, Executive Director, Washington Lottery
Merv Huber, Sr. Director, Digital Growth, Scientific Games
Stefano Monterosso, Sr. Vice President Global Lottery Product and Sales, IGT
Drew Svitko, Executive Director, Pennsylvania Lottery
Panel Discussion: iLottery – If We Knew Then What We Know Now
Panel Discussion: iLottery – If We Knew Then What We Know Now
The very first U.S. lottery to sell a game online was Minnesota back in 2010. Since then, and the implementation of twenty more ilotteries, what have proven out to be the relevant insights, advancements, and keys to success? How have our ideas changed over that time – i.e. what might we have done differently if we had a do-over? What are some current assumptions or methods of operations that we can expect to change in the coming years? How do online casinos and sports betting influence the online players’ journey and otherwise affect the iLottery sector? How many states will be offering lottery products online two years from now?
Moderator: John Martin, Director, Maryland Lottery and Gaming
Panelists:
David Barden, President & CEO, New Mexico Lottery
Amy Bergette, Vice President, Digital Content Studio, Scientific Games
Brad Cummings, Founder & CEO, EQL Games
Mike Lightman, Chief Commercial Officer, Instant Wing Gaming (IWG)
Julin Shaw, Sr. Director, Brand Marketing & Business Development, NeoPollard
Frank Suarez, Executive Director, DC Lottery
Bishop Woosley, Senior Advisor, Jackpocket
Retail Modernization Panel Moderated by GARY GRIEF, Executive Director, Texas Lottery
Moderated by GARY GRIEF, Executive Director, Texas Lottery
