Responsible Gaming (CRM)

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"Digital Lottery" (Players Clubs, Loyalty Programs, Second-Chance programs, digital apps and digital strategies) provides the tools that engage the players in the ongoing interactive relationship that moves us from mass-market-segmentation to micro-targeting to forging the one-to-one relationship that is the future of consumer-facing businesses.  Customer Relationship Management (CRM) is the framework that focuses those efforts onto the consumer – not just integrating but harmonizing the variety of "Digital Lottery" initiatives and tools into a holistic/synergistic strategy.  The next generation discussion revolves less around “channels, media, and platforms” and more around the customer, as CRM moves us from the product-driven world of the past to the customer-driven world of the future.

Moderator:

Gretchen Corbin, President & Chief Executive Officer, Georgia Lottery Corporation

Panelists:

Marcus Glasper, Executive Director, Washington Lottery

Merv Huber, Sr. Director, Digital Growth, Scientific Games

Stefano Monterosso, Sr. Vice President Global Lottery Product and Sales, IGT

Drew Svitko, Executive Director, Pennsylvania Lottery

Barry Pack

Executive Director, Oregon Lottery; Chair of NASPL Responsible Gaming Committee

Oregon Lottery

Business Benefit by Leveraging Responsible Gaming and Corporate Social Responsibility into a Lottery’s Core Brand

Click here to watch this video recorded LIVE

at LOTTERY EXPO NYC in New York City October 22-24, 2018